A free scan takes about a minute of your time and needs no account.
Steps
- Go to rank.zalize.com and find the scan form.
- Enter your business name — exactly as customers would know it. The scan matches this name (and close variants) in AI answers, so use the real brand name, not a legal entity name nobody searches for.
- Enter your website so the report can check citations against your domain and run the website diagnosis.
- Pick your industry and location. These decide which of the 29 buyer-question templates are used — a dentist in Berlin gets different questions than a SaaS company.
- Start the scan. It runs in your browser tab; a progress view shows each question being asked. Most scans finish in a few minutes.
What you get
When the scan finishes you are redirected to a permanent report at rank.zalize.com/r/<id>. The link does not expire for a year and is safe to share with colleagues. The report includes:
- your A–F grade and overall mention rate
- a per-question breakdown of where you appeared and where you didn't
- the competitor table — who the AI recommended instead, and how often
- the Citation Gap — which sources AI answers cited, and whether your domain is among them
- the website diagnosis — 9 automated checks of your own site's AI-readiness
Tips for a fair result
- Use the name customers use. If your brand is "Acme Dental" but your site says "Acme Dental Care GmbH", scan as "Acme Dental".
- One scan per brand. Sub-brands and locations with distinct names deserve their own scans.
- Don't over-read a single scan. AI answers vary between runs; one scan is a snapshot. Trends only become meaningful with weekly monitoring.
Next steps
Read Understand your visibility grade, then decide whether to set up weekly monitoring.